Salman Khan jumps from 10,000 feet up for soft drink ad

Bollywood's "Dabangg" actor Salman Khan will be seen doing a daredevil stunt in PepsiCo's new Mountain Dew ad - he jumps from 10,000 feet in a "wingsuit" from which a parachute springs open.

"Everyone is afraid of something or the other at some point of his or her life. But if you try to run away from fear, you'd be tired and eventually fear will win. So the best way to overcome fear is to face it, run through it because 'Darr Ke Aage Jeet Hai'," Salman said in a statement.

Salman was initially not so sure about the stunt but he eventually did it. Wingsuit flying is a new sport of flying through the air in a special jumpsuit and pulling the parachute's ripcord as one apporaches the ground.

He is said to be the first celebrity brand ambassador roped in by Mountain Dew.

Alpana Titus, category marketing director (flavoured carbonated drinks), PepsiCo India Beverages, says the new campaign is quite big in terms of quality and budget.

"Salman has jumped from a mountain which was 10,000 feet high. He did have jitters initially but was confident it would work out well and he would be able to overcome his fears in turn," she said.

When asked why Salman was chosen out of all the known faces, Titus said: "Salman was our first choice because he embodies our (Mountain Dew's) tagline 'Darr Ke Aage Jeet Hai' accurately and he also has a nationwide fan following. People in not only the metros but also the remote areas follow him."

The 45-second TV commercial will air from Friday and a 60-second commercial will be shown in theatres.

Shahrukh, Salman at loggerheads again

MUMBAI: Salman Khan and Shahrukh Khan haven't been on talking terms since Katrina's birthday party in 2008 and it seems the fight will not end.

Imran Khan's wedding bash is indeed a testimony to this fact.
It is, indeed, very interesting to note that no actor has sounded apologetic about his behaviour and are firm on their stance of not talking to each other.

Aamir Khan's invitation to both the warring Khans meant at least a mere chance for the actors to bond yet again. But the actors were stubborn and defiant that it's hard to spot any chance of them reuniting.

Salman Khan entered the bash at around 11:45 to bless the wedding couple Imran and Avantika with brother Sohail Khan. Alas, his exit was as sudden and quick as his entry. In fact he was nowhere to be seen when SRK entered the premises.

The industry is murmuring about another loss of opportunity in burying the hatchet between the two. So, it remains to be seen whether

I hate bloody Bollywood

Salman Khan has gone on record to express his displeasure at the term 'Bollywood'.

The Dabangg actor claimed that it was not an appropriate name for the Indian film industry, NDTV reports.

"One of the first film productions was called Bombay Talkies, so call it that or Mumbai Talkies or Indian cinema. Call it anything but not Bollywood," said Khan.

"Bollywood was for when Mumbai was called Bombay... Hate this bloody name," announced the star.

The actor found support from actor Riteish Deshmukh over possible new names for the industry.

"I totally love the term HI-FI for Hindi film industry, instead of Bollywood," posted Deshmukh on his Twitter account.

Salman Khan to act with Mexican model?

Salman Khan is reportedly going to star alongside Mexican model Ximena Navarrete in the sequel to Partner.

The current Miss Universe is said to have expressed a desire to work with Khan in Partner 2 reports Mumbai Mirror.

A source told the tabloid: "Ximena will romance Salman Khan in the Partner sequel."
Although Katrina Kaif appeared opposite the Dabangg star in the original hit comedy, there are no plans for the actress to reprise the role.

"The makers were looking for the female lead in the film and felt that Ximena fits the bill but she will have to learn Hindi and some Bollywood dance moves for her role," added the source.

Navarrete is said to have started taking Hindi lessons in preparation for the film.

Khan 'ignores Oberoi at awards ceremony'

Salman Khan reportedly ignored former love rival Vivek Oberoi at the annual Screen Awards in India.

The Dabaang star is said to have greeted everyone in the front row of an after-party for the awards apart from Oberoi, his wife Priyanka and the actor's mother, One India reports.

Oberoi and Khan publicly fell out several years ago when the former accused Khan of attacking his girlfriend Aishwarya Rai.

Rai, who has since married Abhishek Bachchan, dated both of the stars, but is said to no longer be on speaking terms with Khan.

Salman's 'Ready' is most eagerly awaited film

MUMBAI: Salman Khan is clearly the man of the moment. Not only is he sweeping the awards for his performance in Dabangg, his upcoming film ‘Ready’ tops the list of most eagerly awaited films in a public poll

In the poll, people were asked to vote for the most eagerly awaited film for the first half of 2011. The choice was between five important films: Aamir Khan's Dhobi Ghat, Salman Khan's Ready, Hrithik Roshan-Katrina Kaif's Zindagi Na Milegi Dobara, Priyanka Chopra's 7 Khoon Maaf or Akshay Kumar's Patiala House.

51 percent favoured Salman Khan's Ready, co-starring Asin and directed by Anees Bazmee. The film is not an action thriller but a comedy with doses of action.