Kareena Kapoor Chucks Out Chirpy Juhi Chawla

The buzz is that the latest trend for every brand is to go ‘youthfully desi’. ‘Kurkure’ of which Juhi Chawla has been a brand ambassador for long is doing the same. They have roped in B-Town hottie Kareena to replace the ageing Juhi.The nine-year-old snack brand by PepsiCo India has been endorsed by chirpy Chawla for almost five years. Though Bebo will be the new face, Juhi will continue to be the face for the brand, reveals a PepsiCo Snack Foods official.

The ad will be shot like a Cindrella fable in Hindi, in a Haryanvi accent. Interestingly they are calling it ‘ishtory’.According to Pepsico officials, “Desi Beats is an incremental platform that Kurkure was looking at, for which it needed a new face. The product demanded a new look, and that’s why Kareena.” They are saying that Juhi has always stood for the irreverent and chatpata attitude of the brand, and she’ll continue to carry it further.ently endorse the entire portfolio together, though the details are yet to be finalized.

I like Shahrukh Everywhere: Juhi

Vibrant and cheerful film actor Juhi Chawla loves being in superstar Shah Rukh Khan`s company as he gives her great joy. On being asked whether she prefers Shah Rukh as a friend, as a co-actor or as a business partner, Juhi flashed her mn- dollar smile and replied: `I like Shah Rukh everywhere! `He is a sharp person and great fun to be with. He is great in whatever he does and, yes, he is truly a joy.`

Juhi was here last week to launch the `Bhootnath` collection for Biba, a fashion retail outlet. Besides acting, it is her involvement in the Indian Premier League (IPL) matches that sets her pulse racing. Juhi, who is co-owner of the Kolkata Knight Riders (KKR) team along with Shah Rukh, said: `IPL is really exciting but it is also stressful for me.` Dressed in a simple kurti and pants with no accessories, Juhi spoke about her recently released film `Bhootnath`. The initial response to the film has not been good, but Juhi asserted that it was being appreciated the world over. `I am so happy that the film is being appreciated. I had a great time working with the child (Aman Siddiqui) and Amitji (Amitabh Bachchan) and it is a special film for me,` she said.

`Bhootnath` is a story based on the relationship of a child with his deceased grandfather, a kind ghost whom the child gradually befriends. Juhi and Shah Rukh play Aman`s parents in the film. Since the film was centred on Amitabh and Aman, didn`t she feel overshadowed?
`I have been asked about this many times but, frankly, I could neither have played the ghost nor the child! So there is nothing like being overshadowed in the film.

`I feel that as long as we play our given parts well, we are noticed and our work is also appreciated,` Juhi said. Talking about her future projects, Juhi said she was playing the role of a fortune-teller in Aziz Mirza`s `Kismet Konnection`. `It`s a small role but a very different one,` she said.